In August 2021 Kevin released his newest book Launch! - The A to Z in Creating a Successful Business.
In this book he covers the 7-D Method that all businesses will need to go through if they are ever going to be successful. This is covered in over 40 detailed exercises in order for you to gain clarity on each step of the process of starting or scaling a business.
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The 7-D Method is a step-by-step process of taking your business concept through the different steps and stages as your business concept evolves.
In Step 1 you Decide that you want to start a business and commit to it. This may involve understanding the sacrifices you may need to take in starting that business. No new business will be without sacrifices of time, energy, and money. Are you willing to take those sacrifices.
In Step 2 you Discover what you want to do and if it is an actual viable business.
In Step 3 you Design your business. Here you begin the process of putting together what your business will do and how you will do it.
In Step 4 you Develop your business. Much like the Design phase here you will improve on the different strategies you will be using.
In Step 5 you open your doors and Do your business. This is when you have a viable business and you begin to work with your customers or clients.
In Step 6 you work on the Delivery phase. How do you get your Program, Product, or Service out to the customer or client.
The last step is Step 7, or Duplicate. How you set up your business from the start will cover how you expand your business. This may be through franchising or a certification program. You will always want to start with the end in mind as these will set up the milestones along the way.